IMPERIUM

In a single name or image, a memorable brand can evoke consumer loyalty, guarantees of quality, and a sense of product or service familiarity with little to no effort. While our everyday exposure to hundreds of brands usually involves multinational corporations of immense scale, it's important to know that creating a personal brand can be a hugely effective and useful tool for your own career and reputation! Many personal brands are assembled through carefully planned and orchestrated actions, one step at a time. Others are pieced together through flexible improvisation to reach a goal on the horizon.